Founders Tara and Danny Solberg found inspiration for their label from multiple directions. Initially, it came in the unlikely form of the gleaming indigo feathers of their next door neighbour’s bowerbird, which fossicked daily and grudgingly shared her breakfast with the Solberg’s lazy pooch. Being collectors themselves, the Solbergs felt an immediate connection with their feathered visitor! Their proximity to the ocean was another resounding influence. Tara describes their relationship with the sea as an unconditional, unswaying love. Their brand name channels the deep, mesmerising glow of warm ocean water – that somewhere between purple and deep blue that is so intrinsic to the pacific.